Jayne Goulding is an innovative embroidery designer. She specialises in combining the use of cutting edge digital embroidery (CAD technology) with traditional hand and machine embroidery techniques. She designs and sells embroidery swatches and conceptual garments to high end high street retailers, designers and luxury fashion and interior markets.
Jayne Goulding begins the design process with hand drawn sketches and collages to create original designs. These concepts are translated to fabric and worked into ranges through innovative stitch technology and hand processes. The clever use of stitch application is combined with texture and premium fabric bases.
The collections offer both commercial trend orientated designs and a more directional high end offer. This includes a wealth of designs including florals, geometrics, placements, allovers, textures, using wool, ceramic, metallic, matt and shine threads, beading and hand embroidery.
Previous employers and clients to name a few: Victoria's Secret, Ann Taylor, MO & Co, Faliero Sarti, Marisfrolg, COS, Tara Blanca, M&S, White House Black Market, Gratacos, Ports 1961, Top Shop, WSFM, BCP home, Lancaster, Oasis stores, Topman, Anthropologie...